Getting a travel blog up and running takes effort. You need to publish regularly, and you might be trying to do so while you’re travelling around. On the other hand, maybe you don’t have the opportunity to do a lot of travelling, so you have to think of other content to publish when you can’t write about your own travels. It takes time to build any blog and growing a travel blog, of which there are many, can be especially tough. If you want to grow your travel blog, you need to work on consistently uploading content and making sure you’re promoting it effectively.
Promote Your Blog on Social Media
Social media is a key tool if you want to grow your travel blog. It’s a good way to add extra content and provide an additional connection to people who like your blog too. In between blog posts, you can share other content through your social media channels. Managing social media can be time-consuming, so it’s useful to consider using a marketing agency like tonimarino.co.uk that can help you out. Getting expert social media marketing advice means you can use social media more effectively to grow your blog.
Use Email Marketing
If you want to keep people coming back to your travel blog, you might consider growing an email list and using email marketing. It’s useful to have return visitors if you want to keep your traffic up, and email marketing can help to keep people returning. There are certain incentives you can use to get people to sign up to your mailing list, such as freebies that provide them with useful information or tools. You can use email marketing to promote new blog posts or perhaps promote products or services for brands that you’re working with.
Grow Your Link Profile
One of the important ranking factors for SEO is how many external links you have coming into your website. However, it’s not all about numbers. What’s often much more important is the quality of the links that you have coming in. Link building can be a crucial part of growing your travel blog. Producing good content is one way to get more links, and it can also be helpful to network with other travel bloggers and people in the travel industry. At the same time, make sure you’re using internal links to other pages on your blog.
Don’t Forget Good SEO
Search engine optimisation is a must if you want to grow your travel blog. There’s no getting around it if you want to make sure you have continual traffic coming to your site. All of your traffic doesn’t have to come from search engines, but it’s definitely helpful. There’s a lot that can go into good SEO, and it can take up a lot of your time. Get some help if you need it, but recognise that you can likely do a lot of it yourself.
Keeping a travel blog going can be hard, but there are plenty of ways you can grow your blog and get more traffic.